The London-based VR entertainment company, Sandbox VR, has announced their plans to open 15 new sites by the end of 2021. The first new location will open early this summer. It will be based at the Grand Canal Shoppes in Las Vegas, Nevada.
This is a big step for the company who, only last year, was forced to close all of their locations after the outbreak of the Covid-19 pandemic. They had filed Chapter 11 for bankruptcy, and now that the world is beginning to open up again, they are seizing their chance to make a big return.
Steve Zhao, founder and CEO of Sandbox VR spoke about their return in a recent announcement from the company:
“We have been incredibly fortunate to have been able to survive such a devastating year for everyone in the retail and entertainment industry. The pandemic has been so isolating for everyone that we are confident once it is safe to gather with friends and family from different households, they will be looking for social experiences that offer some fun and escape from the difficulties that 2020 brought.”
Janet LaFevre, Senior Marketing Manager of Grand Canal Shoppes, the newest Sandbox VR location in Las Vegas, wrote:
“As one of the leading retail and entertainment destinations on The Strip, Grand Canal Shoppes is excited to bring Sandbox VR to guests this summer. This is one of the many immersive new experiences The Shoppes has to offer, and we look forward to bringing our guests even more offerings to discover new ways to indulge while enjoying a brief break from reality while visiting our destination this year.”
Sandbox VR is aiming to have 15 locations opened by the end of the year. Personally, I think that they are aiming a little bit too high. With the advent of the Oculus Quest 2 and their push for an adequate VR experience without a hefty price tag, the appeal for one off VR experiences in shopping malls doesn’t seem so great.